MGS COMM
Agency Creative Director
CX/UX + Brand + Digital Strategy
Creative executive leading agency-wide digital, brand, and UX strategy across national and Fortune 200 accounts.
Led the end-to-end agency rebrand, modernizing positioning, visual identity, and narrative, then drove growth by leading the agency’s highest-impact integrated campaigns and user-centered digital experiences (web, mobile, apps, UX/UI content).
Oversaw multidisciplinary teams across design, content, UX, and production, while winning new business through competitive pitches and RFPs.
Highlights
Directed creative vision across all engagements, aligning brand strategy with user-centered digital execution
Led company-wide rebrand, updating positioning, messaging architecture, identity system, and go-to-market materials
Conceived and delivered integrated campaigns across digital, mobile, and traditional channels, ensuring cohesive end-to-end customer journeys
Led creative for Florida Power & Light, Toyota, Citibank, ITT Tech, NYC Department of Health, BB&T, Publix, NextEra, and Claritin
Wrote and won competitive RFPs securing major accounts, including FPL and NextEra (Fortune 200)
Built and mentored cross-functional teams across UX, content, design, and digital delivery, raising quality and consistency at scale