Modernizing how a Fortune 100 institution communicates complex risk, retirement guidance, and financial decisions across direct-to-consumer and partner platforms.
The Executive Snapshot
Enterprise UX & Content Governance: Established unified UX best practice standards alongside comprehensive UX Writing Guidelines across Prudential’s digital ecosystem.
Conversational Logic & Guidance: Architected guided decision flows for LINK by Prudential, translating multi-variable retirement and savings algorithms into clear, confident user choices.
Dual-Enterprise Partnership: Led experience and content alignment for the co-branded Amazon Business Prime × Prudential platform under strict compliance and regulatory guardrails.
Cross-Functional Leadership: Awarded the enterprise You Rock Award for operational bridge-building across Product, Design, Legal, and Compliance.
Core Impact Areas
LINK by Prudential: Conversational goal-definition and structured guidance for long-term planning.
Retirement & College Tools: Multi-variable decision calculators optimized via rigorous A/B testing.
Foundational Governance: Scalable UX best practices and writing standards embedded into product workflows.