Led content design and strategy across complex financial journeys, embedding user-centered language, inclusive design, and research-driven iteration into product development.
Partnered with product, research, legal, and compliance to modernize how financial experiences communicate risk, guidance, and decision-making.
Impact & Highlights
➤ Established enterprise UX Writing Guidelines and content governance
standards across Prudential’s digital ecosystem
➤ Led content strategy for retirement and savings tools, translating complex
financial concepts into structured, confidence-building decision flows
➤ Retirement Income Calculator: simplified multi-variable financial planning
into clear, guided pathways
➤ LINK by Prudential: shaped conversational goal-definition flows for a direct-
to-consumer digital platform
➤ College Savings Calculator: partnered on extensive A/B testing to optimize estimation clarity and engagement
➤ Delivered co-branded Amazon Business Prime–Prudential experience aligned to dual enterprise standards
➤ Recognized with the You Rock Award” for leadership, inclusion, and cross-functional collaboration